Options at Digital DNA

Options at Digital DNA

Options at Digital DNA

Last month, we launched our strategic partnership with Digital DNA and its flagship Belfast conference which plays host to over 150+ industry leaders and exhibitors from the world of FinTech, Cybersecurity, DevOps, BigData, Marketing and Start-ups. Now in its 6th year, Digital DNA attracts over 3,000 delegates, transforming Belfast’s St George’s Market into a state-of-the-art exhibition centre and gathering place for the best and brightest tech innovators, entrepreneurs and engineering talent.

The conference also provides, as Simon Bailie (Digital DNA Chief Executive) puts it, “the perfect vehicle for organisations to forge new relationships, build new partnerships or gain exposure to new sectors which would otherwise be unavailable.” With representation from some of the world’s best-known tech names alongside lesser-known tech trailblazers, Digital DNA is, much like Belfast city itself, a melting pot of opportunity for the region’s booming start-up and FinTech community.

Following the arrival of NYSE to the city in 2010, Belfast has evolved to play a pivotal role in large scale satellite operations and engineering, a trend which Options has followed with the recent opening of its new Belfast headquarters and the creation of 100 additional financial technology jobs. As with our operational growth in the region, Digital DNA heralds a new era for Belfast and showcases the innovation, talent and investment that has enabled the city’s tech sector to go from strength to strength. Reflecting on the conference and our strategic partnership with Digital DNA, here’s three reasons why we’ll be back next year:

1) Keynotes & Q&As:

At Options, our ability to leverage strong partnerships with the most cutting-edge technology vendors in the sector is the cornerstone of our business. So too is our proactive approach to ever-evolving cybersecurity challenges. From how frequently servers are patched to end-user behaviour and analytics, managing the security posture of any organisation now requires significant compliance and technology investment, and with that, a new set of challenges. We were delighted to unpack these themes in our panel Q&A with Matt Armstrong-Barnes (HP Enterprise), Neil Donnelly (Options) and David Byrne (Trend Micro) who each gave their take on all things data analytics, end-user technology and cybersecurity best-practice. For the latest on our Security, Intelligence and Analytics offering, click here.

With a packed agenda including over 150 keynote speakers, breakout sessions, presentation labs and live demos, Digital DNA not only caters for all tastes, industries and themes but also ensures every exhibitor is afforded balanced airtime with a carefully executed conference schedule. On Day 1 of the event, Matt Armstrong-Barnes (HP Enterprise) delivered his keynote ‘Artificial Intelligence – From Conception To Realisation’ to a packed audience of delegates, setting the tone for what was a remarkably varied and engaging two days of thought leadership.

2) Networking:

As with previous years at the event, all exhibitors and delegates are provided with a downloadable conference app which enables users to connect with fellow attendees, follow their favourite speakers and create their own timetabled agenda. What’s more, the legendary ‘After Hours’ networking event and wrap party gives attendees the chance to enjoy the more sociable aspect of the conference and shoot the breeze at the nearby Babel rooftop bar. Networking activities like these are just some of the many VIP styled events that are facilitated throughout the conference.

3) Exhibition Opportunities:

As trade shows go, few can compare to Digital DNA’s conference venue which takes place in the atmospheric St. George’s Market, one of Belfast’s oldest attractions and the UK’S Best Large Indoor Market (NABMA Great British Market Awards 2019). This year we attended as a strategic exhibitor alongside our partners, HP Enterprise. With a heavy footfall of delegates passing between registration and the main keynote theatres, networking  opportunities with exhibitors and attendees were in no short supply. A meticulously designed floor plan made it easy for delegates to visit each exhibitor stand while passing through to attend panel discussions, breakout areas and recreational spaces.

All in all, Digital DNA goes above and beyond to ensure attendees and exhibitors are given an invaluable two days of learning, connecting and networking. Whether you’re a start-up or established tech firm, attendee or exhibitor, this is a conference that not only exceeds expectations, but has something for everyone. As the tech scene in Belfast continues to evolve and build momentum, we extend our thanks and congratulations to the Digital DNA team for yet another landmark event which captures the energy, ambition and optimism of its home city, the innovation which serves the new-age of digital enterprise in the region and the many partnerships which help drive the sector forward. See you in 2020!

Niall McAleer, Marketing Director


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